MARKETING

Job Type: Full-time

The Marketing Department is responsible for planning and implementing branding and strategic communications programs for the North Dakota State Fair.

Summary: The North Dakota State Fair is the state’s largest event, held in July in Minot, North Dakota. Aside from the nine day event, there is a 250,000 square feet event facility that hosts large events like Norsk Hostfest, KMOT Ag Expo, KX Sports Show, Big One Craft Show, flea markets, auctions, weddings, and more.

Responsibilities:

• Plan and execute targeted, multi-platform marketing campaigns to drive sales and increase brand awareness.
• Work with the advertising agency and digital agency to develop creative marketing materials.
• Sponsorship development.
• Analyze marketing campaigns and revise strategy appropriately.
• Collaborate with manager to plan and track marketing budget.
• Create engaging content.
• Media strategy, media relations, and public relations development.
• Manage website including SEO, updating key content/messaging, and tailoring user experience to optimize conversion.
• Plan and execute off-site promotional events to increase brand awareness and generate Team Sales leads.

Requirements/Qualifications:

• Bachelor’s degree or proven working experience in a well-rounded marketing position
• Excellent communication skills
• Team player mindset, collaborative
• Ability to manage multiple projects simultaneously
• Meticulous follow-up
• Aptitude for creative, targeted visual & copy content creation

Please send a cover letter, resume and completed application form to renae@ndstatefair.com or North Dakota State Fair, Attn: Renae, PO Box 1796, Minot, ND 58702.